Business Opportunity Lead Secrets - What They Will Certainly Not Tell You

Business opportunity lead vendors don't always tell you the entire story. They often don't let you know where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.

Regrettably, these three factors are crucial to judging the quality of a business opportunity lead.

Firstly, let's find the source of traffic.

To make this easy, let's consider an illustration from the real-world: billboard promotion.

Everybody been there, before, you're driving down the road, merrily singing along to whichever song's on the radio (or, if you're a web marketing enthusiast like me, the latest training audio on CD,) when all of a sudden a sign on the side of the highway catches your eye.

Apart from the exact billboard, and the advert placed on it, can you guess the single biggest factor in its overall success? Yes it's true: location, location, location.

Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, place that same billboard ad on the main commuter route leading into the city and you'll produce a completely different business opportunity lead.

This is also true online. Is your business opportunity lead broker putting their ad on rural country roads (some crappy celebrity news website,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)

Second, let's consider the "offer."

What did the ad assure the business opportunity lead? What is their requirement? They responded to the advertisement for a purpose, and while your broker may be suggesting that they're interested in an internet business, that's not always the case.

Back when I still purchased leads, I remember buying a batch of business opportunity seeker leads from a new source.

After making my first hundred calls, it was clear to me that none of the leads I bought were seriously interested in setting up an internet business. In reality, they had been responding to an ad offering them an opportunity to get a free computer.

Therefore, the offer is crucial and can't be disregarded. It helps make the difference between a business opportunity lead which is willing, even thrilled, to discuss about your opportunity versus wasted money.

Lastly, knowing how often the business opportunity lead has (and ever will be) sold is important.

In actual fact, your typical online business opportunity lead is not wanting to whip out their credit card and join an opportunity immediately. Instead, they're inquisitive investigating carefully dipping their toe in the water and doing their research.

I can agree, it often takes time -- a lot of time -- for an individual to choose to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.

Recently, I had someone work with my team who had been on my email list, receiving periodic emails from me, for more than eight months. Therefore, don't let an agent say, "This lead is yours, exclusively, for the first 30 days."

Then what? They get bombarded by my competition. No thank you.

So what's the answer?

Honestly, I stopped purchasing leads altogether. After wasting literally lots of money purchasing every type of business opportunity lead around -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.

The truth is, bringing in your own leads is best. You manage the source of traffic, you handle the offer (and therefore, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to become a member of your business opportunity.

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