3 Facebook Marketing Misguided Beliefs And How We Can Defeat Them. Are You Currently Avoiding Facebook Promotion?

You can come across a lot of misconceptions and frustrations floating around when it comes to Facebook marketing.

Why Do marketing on Facebook?

First and foremost, Facebook, like other social media, is an exceptional strategy to become more noticeable and successful by making a face for yourself online.

Facebook is now the largest social network on the planet with over 500 million busy members, long ago grabbing the lead from former social networking giant MySpace and it continues to grow at 1 million new users a week.

Myth #1: Facebook takes WAY too much time.

This is probably the most prevalent opinion that I come across. It's true that it can be a major time-sink if you let it but know that it doesn't need to be. You will have to be slightly ruthless with yourself, especially if you're using Facebook for both business and keeping up with friends and relatives.

People are definitely not fooling around when they say social media can be addictive. But if you're avoiding Facebook because of fears about it taking too much time, you are certainly missing out on priceless networking opportunities and conversations.

If you think about comparing it to traditional business networking and the traveling and time commitment that is needed, you will start to realize that networking on Facebook is great because it can be done at your convenience. That's not to say it has completely replaced local or personal networking, but it can undoubtedly supplement it.

Myth #2: Facebook is exclusively for Kids

For those still skeptical, a common objection is that most of Facebook's users are of a younger demographic and thus there are not any gains to using it to market their business. However, you may be surprised to find out that according to January 2010 statistics, the 35 demographic already corresponds to more than thirty % of the entire user base, and the 55 audience grew an incredible 922.7% in 2009 alone.

Plus, compare the low to zero cost of employing Facebook "actually just your Internet connection" to other marketing and advertising methods such as the Yellow Pages, the newspaper, TV and radio, and you've got a pretty convincing case for why you should be building a visibility on Facebook.

Besides the demographics, there are actually a few other myths in particular I want to address so you can start seeing the results and opportunities that lots of other business entity operators already enjoy.

Myth #3: 'Facebook alone will invite your clients and customers.'

This would be wonderful if it was legitimate, of course. Do people attract customers and clients through being on Facebook? Absolutely. But throwing up a profile and expecting the money to roll in is not going to happen.

Facebook is excellent for establishing credibility and expertise, unveiling your brand and understanding what customers want and need so that you can create and package those solutions and give it to them.

Honestly, there is no faster way to create credibility and brand recognition and quickly link up with the hundreds of thousands of customers who are in need of what you have to offer.

But your ultimate goal shouldn't be to use Facebook (or any social network) as a direct sales channel. Before you even get on Facebook, you should have a website or blog to drive people to first. You must be able to continue to strengthen those communications outside Facebook. And the best way to do that is to have a way to get buyers and users on your email list.

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